Monday, April 18, 2005


The Link Exchange Digest is, without a doubt, one of the more unintentionally funny publications out there. A haven for both the contemporary internet marketer as well as those who have taken up permanent residence in 1998, its threads represent a smorgasboard of topics ranging from the tightly honed (such as concerns over sharing IP C-blocks with spammers) to ... well, more "broadly" focused topics ("Is blogging good?" "What's the deal with frames?").

Last Thursday's LED finally proved the old adage that on the internet, no one knows you're a dog, but everyone knows when you're outside your comfort zone. In a reply to a post about whether having an on-site forum is worthwhile, a poster linked to an article by (shhh -- listen for it) Pat Sajak to enlighten the group on forum etiquette.

In his piece, Sajak describes "Internet Goons" (which we had always known as trolls) who seek otherwise unattainable attention in forums and chat rooms. Goons polluted the otherwise democratic Internet, Sajak warns, because
the "screen name" was invented, and people were able to disguise themselves with cute little pseudonyms like CuddleKitty934 and CoolDudeJJ33.
Fair enough: a definition of the problem, punctuated with two clever examples. But like a one-trick SNL skit, he doesn't stop. In case we're still not sure how an Internet Goon might present him or herself, Pat goes on to give us LuckyLadyBug, hot2handle, and HotdogToGo543.

We certainly don't want Pat to give up his keyboard (after all, once you buy a vowel, it's yours to keep); all we ask is that he know when to go to commercial.

As for this type of cross-medium pollinization, we hope this is only the beginning. The grapevine purports that as we speak, Wink Martindale is putting the finishing touches on a seminal analysis of click-fraud.

Wednesday, April 13, 2005

GenieKnows ... a little too much

Well, there's both good and bad news for Bladam. He found out that GenieKnows is serving up even less relevancy that we had previously shown for Adwords. So the good news is that he knows about one more PPC engine that probably isn't worth his time.

The bad news is that in so doing, he found out that just about everyone knows more about his penis than he does.

So what is it called when the Internet knows more about one's body than his urologist does?


Monday, April 11, 2005

"happy birthday, jeeves!" - the interview

On April 7, Ask Jeeves celebrated its birthday. The Ask Jeeves Blog posted a nice retrospective on Friday, but we weren't just weren't satisfied with the depth of the article, so we decided to follow up. Following is an interview* with Ask Jeeves.

[* the rules: interview questions were posed in the search box exactly as shown here. The "answers" are the relevant portion of the first web result on the Ask SERP.]

S|A: Happy Birthday, Jeeves!
AJ: October 18, 2004
Happy Birthday, Jeeves!
Last Friday was P.G. Wodehouse's birthday.
Brandywine Books has a tribute.

S|A: How old are you?
AJ: Enter your Date of Birth ie:2 03 2001
Note: ---> To calculate another Date of Birth you must Click Here

S|A: You seem preoccupied today. Is anything wrong?
AJ: Nothing’s wrong but there is something you should know.

S|A: Really? Does it have something to do with Yahoo? Google?
AJ: New Yahoo really something to see

S|A: Well, Yahoo is nice, but Jeeves is a wonderful engine.
AJ: yahoo did well in returning efficent data pertaining to the subject. Overall a good search engine, and portal.

S|A: But I want to talk about the future of Ask Jeeves!
AJ: "Let's say I have 2 applications and I want to have them talk back and forth to each other," he said. "I can almost put a string between them because they're Internet connected. They can do things to keep up and running and security is usually fairly simple but there's not, in terms of a communications backbone, a lot of intelligence or depth. What's coming up with services-oriented architecture is this view of, somewhere I have a service that does exactly what I want."

At that point, the interview was over. But not before we got a glimpse into the future of Ask Jeeves: An Internet-related services-oriented architecture that satisfies the needs of its users. Damn you, Jeeves! Just when we thought we had you figured out!


Thursday, April 07, 2005

local search brings families together

We're a little surprised that no one (else) with a warped sense of filial piety has mentioned Fredrick Marckini's "Local Search: Convert and Win" from ClickZ.

The article is as one might expect: A paragraph or two of sensible material cushioned in enough whipped cream to hit the 750-word target, all topped off with a nice opportunity for Fredrick to give his dad's company a fat, direct text link.

Fair enough; selling a company for $50M certainly earns one a pulpit. But what we'd expected was a bit more focus on his last paragraph:
"Right now, four out of every five phone calls I answer are from people who tell me they found me in search. It's really incredible," my dad told our extended family at a dinner recently. I love it when he's excited, and I love it when he gushes. Most of all, I love the targeting power of search marketing.
Pardon us while we fight off the tears and hum "Cat's in the Cradle." With a heartfelt conclusion like that, we're left pondering the warmth exuded during, say, a typical Marckini Thanksgiving - maybe something like
I love it when I eat this much turkey, and I love the fluffiness of these mashed potatoes. Most of all, I love the implications of the latest study of conversion rates for above-the-fold sites amid refined, poly-phrasic search queries.