Monday, April 18, 2005


The Link Exchange Digest is, without a doubt, one of the more unintentionally funny publications out there. A haven for both the contemporary internet marketer as well as those who have taken up permanent residence in 1998, its threads represent a smorgasboard of topics ranging from the tightly honed (such as concerns over sharing IP C-blocks with spammers) to ... well, more "broadly" focused topics ("Is blogging good?" "What's the deal with frames?").

Last Thursday's LED finally proved the old adage that on the internet, no one knows you're a dog, but everyone knows when you're outside your comfort zone. In a reply to a post about whether having an on-site forum is worthwhile, a poster linked to an article by (shhh -- listen for it) Pat Sajak to enlighten the group on forum etiquette.

In his piece, Sajak describes "Internet Goons" (which we had always known as trolls) who seek otherwise unattainable attention in forums and chat rooms. Goons polluted the otherwise democratic Internet, Sajak warns, because
the "screen name" was invented, and people were able to disguise themselves with cute little pseudonyms like CuddleKitty934 and CoolDudeJJ33.
Fair enough: a definition of the problem, punctuated with two clever examples. But like a one-trick SNL skit, he doesn't stop. In case we're still not sure how an Internet Goon might present him or herself, Pat goes on to give us LuckyLadyBug, hot2handle, and HotdogToGo543.

We certainly don't want Pat to give up his keyboard (after all, once you buy a vowel, it's yours to keep); all we ask is that he know when to go to commercial.

As for this type of cross-medium pollinization, we hope this is only the beginning. The grapevine purports that as we speak, Wink Martindale is putting the finishing touches on a seminal analysis of click-fraud.


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