Wednesday, May 25, 2005

seo quiz results - a solid D+

We're quite happy with today's performance on Rand Fishkin's SEO Quiz at SEOMoz. Checking the leaderboard, we're right up there with 22 correct answers out of 32. Granted, a 69% won't get you far in high school (outside the United States), but there were some toughies in there.

Although the integrity of this blog is surely unquestioned, you have our additional promise that we didn't cheat. We guessed like hell on a few (Jeeves we knew about, but Google? What's Google?), but we didn't cheat.

Tuesday, May 24, 2005

latest google algo update

Clint, among others, seems upset.

adwords piracy policies: editorial oversight, or just oversight?

Down at the bottom of Roger Ebert's review of Star Wars III, suntimes.com runs the following Google ad (among others):



So we're left wondering ... is this a genuine ad for an illegal download of copyrighted material? Or is it a simple case of ad copy that is totally misleading? Either way, the Adwords team needs to address it before 20th Century Fox's legal department or the MPAA buries them deeper than a tie fighter in a Degobah swamp.

Wednesday, May 18, 2005

whois the biggest DMOZ whore?

You are using Whois Source for all your WHOIS queries, right? If not, get with the program. Where else could you easily find out that CNN.com has 231,782 DMOZ entries? (Maybe the Corrupt DMOZ Editor could explain that one to us, if she'd get off her ass and make another post.)

If nothing else, I'm drawn in by their innovative use of META tagging:
meta name="jedi-mind-trick" content="You will bookmark this site and use it a lot."
Effective? Sure. But it's quite a selfish use of the Force, in our opinion...

Monday, May 16, 2005

search engines and gradeschool games

Yes, Google bought Dodgeball. You probably read all about it and quickly pretended to know what Dodgeball is - namely, one of the most efficient methods of involuntarily burning through your text message allotment ever conceived, all wrapped up in a quirky, retro domain name. ("Hey Alex, I just bought dodgeball.com - want to start a business?")

Be sure to stay tuned as the other engines play catch-up; for example, we've already heard rumors about about the following transactions, ranked in order of purchase price:
  • Yahoo purchasing Tag
  • Ask Jeeves purchasing Four-Square
  • Lycos purchasing Kickball
  • and AltaVista (poor AltaVista) stuck bidding on the old Chicagoland favorite, Kill The Guy

Tuesday, May 10, 2005

Meckler: FTD = "Flowers Today? Doubtful"

Everyone here at SEM | ANTICS more or less agrees that while Alan Meckler is about as pioneering and techno-omniscient as they come, he certainly could use a little more sleep.

Straying from his typical 4:25 am "I predicted this [merger/sale/internet media trend/tectonic plate shift] would happen back in '96 and now it's happened, and you should have believed me" post, Meckler exposed his softer side - the love of a man for his wife - and how FTD now has his marriage on the skids.

Well, not on the skids, exactly. But still, he's pissed:
I searched on Google for online florists and went with a venerable brand - FTD.

What a huge mistake!!!!!!

. . .

Here it is early on Monday morning and my wife's flowers have not been delivered. I called FTD.com on Sunday at noon to inquire about the delivery time (first I inquired online and filed a complaint, but 12 hours later nobody has replied other than an automated response that things were busy over at FTD.com due to the holiday and that they would get around to responding --my question: "of course they were going to be busy on Mother's Day-what did they expect?"!!!). Back to the call: after 23 minutes, a clerk responded and told me that this was a busy day, but for sure the flowers would arrive - now 12 hours later, as stated, no flowers.
(Early Monday morning? Yes, 12:23 am, to be exact. One can picture Alan looking down at the street below as the clock ticks toward midnight, assembling phrases in his head, almost hoping the flowers didn't arrive...)

Here's where it gets a little silly: Only 8 hours later, Web Trends issued a press release about various online florists (primarily focusing on FTD) that praised FTD's search engine "visibility percentages:"

Just days before Mother's Day, most sites grew visibility in both paid and natural search engine listings with FTD.com and ProFlowers.com cultivating the largest gains, increasing their overall Visibility Percentages(1) by 8.33% and 6.75%. ... And it wasn't just a timely ramping up of paid search campaigns that increased visibility between these snapshots, as FTD.com and JustFlowers.com also grew their natural visibility by 1.92% and 2.25%.
Now note that this is a Web Trends release, not an FTD release. WT simply chose a seasonal example to showcase its web analytics abilities.

But if FTD is reading (and with our loyal following of three site visitors per month, how could they not be?), they'd be advised to pay much more attention to posts like Alan's than to releases like Web Trends'. And let us know if you ever deliver Mrs. Meckler's damned flowers.

And Alan, if you're listening, keep it up. But first, get some rest.