Friday, September 16, 2005

Link Building, as Defined by Joseph Heller

To piggyback onto Stuntdubl's excellent rant (at SEW, as spotted via SERoundtable - got all that?), we'd like to throw our two shiny pennies into the pot of SEO Contradictions. From Stuntdubl's original list, this pirates a bit of #2, 5, and 14, but we hope he'll forgive us.

Clearly, you need incoming links to rank well at Google. In fact, Google recommends that you "have other relevant sites link to yours." But don't buy the links, don't ask for them, and by all means, don't participate in schemes to improve your ranking. Should you submit to directories? Well, maybe, maybe not. Since we know that "the best links are earned and given by choice," you might wonder how your site will get the visibility required to earn the respect of potential link partners.

On any given day, 47% of Internet users use a search engine (56% of 84%). Google is the engine with the largest market share. Therefore, the single most effective way to gain visibility and appeal to potential link suitors is to appear in Google search results.

The conclusion is simple: To rank well at Google, you must rank well at Google.

You're welcome.

Wednesday, September 14, 2005

Search Engine Court is Now in Session!

Three polarizing cases sure to affect long-term SEO practices:

1. Google v. Geico
2. Microsoft v. Google
3. Michael Martinez v. E v e r y o n e

Tuesday, September 13, 2005

The Pathology of Blog Comment Posters

SEO Speedwagon has a clever little post dissecting the pathology of Matt Cutts' legion of fans. It's nice that someone has taken the time to disambiguate the various levels of neurotic sycophancy that swarm around the Googleplex like gnats on a fallen pear.

The descriptions are all on the mark, although we wish the Wagoneers had added one additional type:

The Ambitious Understudy: Those who are kind enough to help Matt along with his daily work in search. Following is an excerpt of the full comment.
Matt, I became quite an expert on the problems of search engines, and the presentation of results. For example, did you know that one gets to have more fresh results if he or she phrases the search-phrase itself in a better way??
We're nearly certain that that Cutts, a former NSA programmer and Google software engineer, appreciates knowing that search results differ depending on the query.